Client case studies

Derek Harris Communications - Technology PR specialists
  • Home
  • Public Relations
  • Content writing
  • About
    • Sector Experience
    • Case studies
    • Testimonials
  • Blog
  • Contact

Black Duck Software

 
Picture

Black Duck automates the process of securing and managing open source software, eliminating the pain related to security vulnerabilities, compliance and operational risk.


​PR Brief
Black Duck is a privately held US company, expanding rapidly both at home and overseas, especially in Europe. In early 2016, Black Duck chose to support its drive for international growth with a determined effort to build awareness in key markets through press coverage. Having an existing PR agency relationship in the US with PAN Communications, Brian Carter, director of strategic communications at Black Duck opted to take advantage of PAN’s global partner network, extending the PR program to the UK via Derek Harris, Harris Communications. PAN had already worked alongside Derek on other accounts, including software vendors Mendix and CSG International.
 
Strategy
Derek handles all UK media outreach, guided by a global campaign strategy designed by Black Duck together with PAN. A core element of the UK program includes educating editors of the rising use of open source software and its huge value to firms, whilst pressing the need for them to alert their readers of the need for better governance to overcome the cybersecurity, licence compliance and operational risks that are inherent with using open source code in application development.
 
Results
Key target audiences for Black Duck are information security management teams, IT leaders and business risk managers. Derek ‘hit the ground running.’ He generated news and thought leadership coverage in key titles within days of commencing the assignment.
  • 97 pieces of strong UK coverage in the first 12 months
  • Coverage in The Guardian, Forbes, ZDNet, Computer Weekly, The Register, IDG Connect, Information Age, SC Magazine, Network Security and many others
  • Coverage too in titles aligned with vertical sales campaigns, such as legal titles including Out-Law and Lawyer Monthly.
  • Built Black Duck in the minds of editors as a credible ‘go-to’ source for comment.
​

      Clients

    All
    Black Duck Software
    CSG International
    KDS
    Mendix

Picture
Independent tech PR expert | Building credibility and awareness for IT firms
Designing campaigns, creating content, winning media coverage​​
Phone +44 (0)1395 516613    |    Mobile +44 (0)7867 525722    |    Email Derek Harris    |   
© Harris Communications 2017-2020  |  All rights reserved  |  Website designed by bright blue C
  • Home
  • Public Relations
  • Content writing
  • About
    • Sector Experience
    • Case studies
    • Testimonials
  • Blog
  • Contact