 Black Duck automates the process of securing and managing open source software, eliminating the pain related to security vulnerabilities, compliance and operational risk. PR Brief Black Duck is a privately held US company, expanding rapidly both at home and overseas, especially in Europe. In early 2016, Black Duck chose to support its drive for international growth with a determined effort to build awareness in key markets through press coverage. Having an existing PR agency relationship in the US with PAN Communications, Brian Carter, director of strategic communications at Black Duck opted to take advantage of PAN’s global partner network, extending the PR program to the UK via Derek Harris, Harris Communications. PAN had already worked alongside Derek on other accounts, including software vendors Mendix and CSG International. Strategy Derek handles all UK media outreach, guided by a global campaign strategy designed by Black Duck together with PAN. A core element of the UK program includes educating editors of the rising use of open source software and its huge value to firms, whilst pressing the need for them to alert their readers of the need for better governance to overcome the cybersecurity, licence compliance and operational risks that are inherent with using open source code in application development. Results Key target audiences for Black Duck are information security management teams, IT leaders and business risk managers. Derek ‘hit the ground running.’ He generated news and thought leadership coverage in key titles within days of commencing the assignment.
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Independent tech PR expert | Building credibility and awareness for IT firms
Designing campaigns, creating content, winning media coverage
Designing campaigns, creating content, winning media coverage
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