Clients for my PR services are often US-owned software firms seeking press coverage in the UK and across Europe. If they already work with a PR agency in the US, they’ll probably seek that same agency’s support or advice to extend them into Europe. Often, those US PR agencies have a European partner network and I’m pleased to support US agencies in this way.
Over the last decade, I’ve partnered with several US agencies, working as an extension of their teams to deliver media coverage in the UK and across Europe for their clients. These agencies include PAN Communications, FAMA, Emerge and others. Each partnership has been successful for the US agency as well as for me and most especially for the client.
So far, the partnerships have operated according to one of three models, but I’m open to being approached with other suggestions:-
Of course it’s a two-way business street for the agencies. Sometimes I have European clients seeking PR services in the United States. On those occasions I’ll tap into my partner network for support.
If you work for a PR agency or software firm in the US, I’d be interested to know what sort of arrangements with UK agencies you’ve experienced. What worked? What didn’t?